BEAUTIFUL MIND
Roles
Creative Direction | Art Direction | Copywriting | Director | VFX
PROJECT DELIVERABLES
TV & CTV | YouTube | Digital & Social
OVERVIEW
Our goal was to raise awareness of our new B2B capabilities through the Ibotta Performance Network (IPN) by reaching mid-level marketers at key CPG brands and retailers. To cut through the noise of typical B2B placements, which often focus on motion design and graphical stats, I aimed to deliver a direct message about the positive impact we could have on their businesses though the everyday anxieties of marketing professionals.
This campaign generated inbound qualified leads that were 2x that of our traditional motion design stats based placements and lead to a measurable positive impact in awareness metrics for our B2B offerings.
My meticulous pre-production process encompasses everything from initial concept development to comprehensive storyboards, and from strategic location scouting to detailed pre-visualization. This thorough approach is integral to keeping shoots on time and within budget, while ensuring we've accounted for all variables. By anticipating challenges before they arise, we eliminate unwelcome surprises and deliver uncompromised results that align perfectly with the original creative vision.
On set, I cultivate an environment where creativity flourishes, believing that “a good idea can come from anywhere.” I provide clear direction and uphold high standards while encouraging everyone to embrace their expertise. Most importantly, I strive to make the process enjoyable for clients, talent, and crew alike.
I successfully developed a compelling execution, sourced the crew, location, and talent, and completed the shoot on time and under budget at just $18K.
I aim for practical effects but adapt when necessary, as demonstrated in this project where branding was not finalized during the shoot. By thoroughly planning in pre-production, I ensure the team shares a clear vision, enabling us to effectively address any adjustments needed in post-production.