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Cash Back in everything

Roles

Creative Direction  |  Art Direction  |  Copywriting  |  Director  |  VFX

PROJECT DELIVERABLES

TV & CTV  |  YouTube  |  Digital & Social

OVERVIEW

To demonstrate that there truly is cash back in everything, I aimed to create a series of spots showcasing this concept. The challenge in early 2021 was securing buy-in for the idea. We produced a $5K proof-of-concept spot that performed exceptionally well, leading us to partner with the creative agency Callen to develop a full series based on the concept.

  • Surprise! There's cash back in everything with Ibotta. Tear open your cabinets and discover some cold, hard cash.

  • Break the fourth wall and soak in some cash back every time you shop with Ibotta.

  • Fire up the grill and slather yourself in savings this summer with some cash back.

  • Top off your mimosa and impress your friends with the insight we all know and love: there's cash back on everything you buy with Ibotta!

  • Ibotta is a user-friendly app that gives back every time you shop—unlike a certain someone.

  • Back in the day, we spent years clipping coupons and often forgot to bring them to the store—and we liked it!

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