MAKE IT RAIN
Roles
Campaign Development | Creative & Art Direction | On Set Direction | VFX | Motion & Graphic Design
PROJECT DELIVERABLES
TV & CTV | Experiential | OOH | Influencer | Augmented Reality Game | Social Media
OVERVIEW
Aligning the companies mission to Make Every Purchase Rewarding and to increase awareness, usage, and PR buzz for during a typically slow time of year we created the largest scale integrated marketing campaign Ibotta had ever undertaken with the goal to literally make it rain money on people. This campaign was a wholistic blend of all advertising and owned channels combining social media, influencer, OOH, Broadcast, CTV, and augmented reality as well as interactive experiences in New York City Chicago, Los Angeles and Denver markets.
The campaign generated 135 million impressions, achieving an exceptional ROI and surpassing goals focused on positive consumer perception.
Conceptualizing, writing, and co-directing in collaboration with Frank Pickle and Futuristic Studios on production, the 'Make it Rain' spots not only outperformed previous campaigns but also became Ibotta’s most cost-effective spots ever produced. They achieved a low cost per install and received an 80th percentile positive qualitative rating.
Recognizing the importance of accessibility, I developed Spanish-language versions of our campaigns. This initiative allows Ibotta to reach a broader audience and ensures that more people can benefit from the brand’s mission to Make Every Purchase Rewarding.
By directing an external vendor for the build and incorporating internally produced graphics, the Cash Cloud experience generated significant PR coverage, greatly extending the campaign's reach. The cloud was stationed in New York City, Chicago, Los Angeles, and Denver, making it rain cash back on those who participated.
At each Cash Cloud location, I created and directed both static and animated 'Takeovers' for all surrounding signage, generating 20 million impressions at a below average CPM.
I directed and art directed influencers at each of the four stops. Through these efforts, we generated 3.7 million impressions from a total potential audience of 12 million.
Leveraging a vendor, I directed an augmented reality web experience and TikTok filter that achieved 105K combined plays, with a strong replay rate of 37% and over a minute of average engagement.